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Fall 2024
LEAD Marketing Conference Preliminary Agenda
WEDNESDAY, NOVEMBER 20, 2024
11:00 a.m. EST
CONFERENCE CHAIR:
John Karolefski, Editor-in-Chief, CPGmatters
11:00 a.m. EST
Protecting Margins Amid Cost Volatility:
Strategies for CPG Manufacturers
Joel Cartwright, Industry Principal, Consumer Products, Vistex
With rising inflation, increasing interest rates, and volatile costs—especially in food away from home, ingredients, packaging, and supplies—consumer products manufacturers face increasing pressure to protect their margins. While inflation may drive revenue growth, the real concern is shrinking margins.
As material costs fluctuate, tightening controls is crucial for maintaining profitability. Attend this LEAD session to earn how CPG manufacturers are pivoting to control the controllable and safeguard their margins in this evolving landscape.
11:50 a.m. EST
Align Retail Media with ACV: The Challenge for Grocery Brands
James Tenser, Storyteller-in-Chief, VSN Strategies
The stunning rise of retail media networks has profound implications for CPG marketers, as they seek workable strategies and methods for allocating their marketing investments. Few possess the resources to make empirical buying decisions beyond the largest few RMNs.
Typically, Walmart Connect, Amazon DSP, Albertsons Media Collective, Kroger, CVS Media Exchange, Target (Roundel), Costco dominate the list. But these media distribution plans align poorly with their ACV product distribution. Advertising on just the top 7-10 RMNs leaves some three-fourths of grocery retail locations out of the media planning picture.
Brands have historically been even-handed in their trade marketing investments across all of their retail distribution channels. How can they achieve this proportionality with respect to their retail media investments?
John Karolefski,
CPGmatters
Joel Cartwright,
Vistex
Fall Virtual Conference
Wednesday, November 20, 2024
11:00 a.m. - 12:30 p.m. EST
James Tenser,
VSN Strategies
